Mas and Airasia Collaboration free essay sample

Last August, MAS major shareholder Khazanah Nasional Bhd agreed to swap shares with AirAsias major shareholder, Tune Air Sdn Bhd, which saw Khazanah getting a 10% stake in AirAsia and Tune Air a 20. 5% stake in MAS. Khazanah also agreed to acquire a 10% stake in AirAsia X, AirAsias long-haul budget affiliate. A collaborative agreement was also signed that aims to realise savings and increase revenue in the areas of aircraft purchasing, engineering, ground support services, cargo services, catering and training among the three airlines. Today, some aviation experts and analysts believe that the deal was nothing more than an exercise that wowed. The plan has been, since the first days of the share swap, to sell off the crown jewels including its self-supporting engineering and air cargo units. It is the only way to save the organisation, but its questionable if there will be a freestanding MAS in the end. We will write a custom essay sample on Mas and Airasia Collaboration or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And if they can only sell things that are solid moneymakers, what are they left with after its restructuring is complete? an analyst asked. A stripped-down MAS will also face pressures from many different sources. Whats the way forward? One way is to redo everything. Hire professionals from a neutral third party who have proven success in running an airline. And the person can be a foreigner. Why not? One good example is Carlos Ghosn, who became CEO of Japans Nissan Motor Co Ltd and successfully turned around the loss-making firm, said the airline executive. The 46-year-old Brazilian had also previously worked in turnaround situations at Renault in France and at Michelins US operations. Still, it may be too late to scrap the share swap. There is already too much integration between MAS and AirAsia. For example, there are former AirAsia personnel who now hold key positions in MAS, said the airline expert. Thus, merging the two airlines may be the only way forward or MAS will keep losing money. This means one full-service airline and one low-cost airline under one company, much like MAS and Firefly.

The Human Paradox essays

The Human Paradox essays Human Inconsistency: Dostoevsky's "Notes From Underground" Thesis: Dostoevsky's manic and depressive episodes aided in his ability to properly illustrate the workings of the human mind, through his writing. II. What is Manic Depression and Depression? III. Other Writers with Mental Illnesses Fyodor Mikhailovich Dostoevsky, author of several acclaimed books-including "Notes From Underground"-a semi-autobiographical story, introduced a new form of writing, "stream-of-consciousness", to Russia and Europe. Soon, this form of writing that would become the mark of the Existentialist, spread to the America's. Interestingly enough, the "stream-of-consciousness" that manifested itself in his writing was actually the product of a mood disorder, which can be characterized by intensely emotional thoughts. Caught in a rift of contrasting thoughts, the Manic-Depressive-commonly endowed with superior artistic abilities, can be very insightful to the ways of man. Manic-depression can clinically be defined as a mood disorder with two contrasting states: mania and depression. There must be an occurrence of one or more Manic or Mixed episodes and often, the individual has also had one or more Major Depressive episodes in the past. In Manic-Depressive disorder, also known as Bipolar disorder, the manic and depressive episodes recur in varying degrees of intensity. The DSM-IV describes Manic and Depressive episodes as: "The essential feature is a distinct period when the predominant mood is either elevated, expansive or irritable, and when there are associated symptoms of the manic syndrome." These symptoms include hyperactivity, pressure of speech, flight of ideas, inflated self-esteem, decreased need for sleep, distractibility, and excessive involvement in activities that have a high potential for painful consequences, which are not recognized. The manual describes depressive episodes as: "The essential feature is either a dysphoric mood...

Free sample - The Vulnerability of Innocence. translation missing

The Vulnerability of Innocence. The Vulnerability of InnocenceOne of the major themes depicted by Herman Melville is the vulnerability of innocence as well as how evil and innocence are contrasted and both of which are considered to be elemental human qualities. Naturally, Billy is presented as childlike; purely innocent who has no knowledge whatsoever concerning evil. On the other hand Claggart is a true replica of pure evil, which cannot be explained except only as blemished constituent of human nature. According to Melville, Claggart had â€Å"no power to annul the elemental evil in him, though readily enough he could hide it; apprehending the good, but powerless to be it; a nature . . . like the scorpion for which the Creator alone is responsible.† (Melville 16) Among the many queries raised in the narrative as to whether   true innocence can coexist among humanity or will it always be trampled by evil or driven to iniquity in the shape of aggravated response, such as Billy striking Claggart. By tolera ting innocence to be dreadfully overwhelmed in Billy Budd, Melville makes it apparent that evil still is still evident in the world and that innocence will forever have to fight against it (Parker 12). Captain Vere's is in a dilemma on whether to condemn Billy and have him hanged despite the fact that his logic that the young sailor is not guilty is caused by Vere's very nature. Captain Vere is exemplified throughout Billy Budd as a man who pays attention to his duty. Long before the appearance of Captain Vere, the complete depiction of the captain by Rights-of-Man minor character Captain Graveling predicts the more fundamental captain's problem. In his duty, the captain has always been faithful, to a point that the same duty had turned into an obligation. It is the "dryness" of duty that leads him to have a sense of detachment from feeling or perception. In the novel, duty is portrayed as a being intellectual rather than emotional. In addition, according to Wood Captain Vere is described as having "a marked leaning toward everything intellectual, and never tolerating an infraction of discipline." (Melville 11) He abides by the law and in return he expects his men to follow suit. Billy Budd does not characterize goodness as much as he does innocence, and the argument linking innocence and evil in this novel is diverse from the difference evident between good and evil. Through the narrator, we realize that Billy is not an idol in the conventional sense. Despite the fact that he has the appealing looks and casual outlook of the model Handsome Sailor, his significant characteristic is excessive gullibility, with no moral potency or audacity. Billy lacks a sufficient consciousness of good and evil to an aid him in choosing goodness willfully, leave alone champion it. For the reason that he is not able to identify evil when tackled by it, he eventually allows Claggart to drag him from being virtuous and into violence. Early in his life – as a handsome youthful popular sailor, Billy has the only wish of adjusting to the social life around him as well as being well liked. He assumes that no one has grounds to detest him. On the contrary, Claggart is full of deception, distrust, as well as wickedness, and he even infers Billy’s placidity as a treacherous pretense. Claggart seems to obliterate Billy on no particular grounds other than the latter’s innocence. Evil subsists to corrupt innocence, and even despite the fact that Billy kills Claggart; in a sense Claggart achieves a twofold victory over Billy in his own demise. It is Claggart’s actions that cause Billy to fall from both public and ethical grace by committing murder and Billy endure death as a consequence. Even though numerous characters in Billy Budd possess strong personal consciences; essentially, the individuals on the ship are not capable of trusting trust one another. Subsequently, life aboard the ship is administered by a stringent set of rules, and basically everybody trusts the rules and not the conscience honour of individual in order to ensure that law is maintained order. The distrust that the characters experience stems from the sagacity that evil is persistent and that Evil men such as Claggart seem to be lurking all over the place. Since it is not possible to know for sure whether people’s intents are good or evil, the evil men not only masquerade their own subtle designs, but they also ascribe evil intentions to others. Most conspicuously, Claggart misinterprets Billy’s intent in the soup-spilling occurrence and later plots his downfall (Wood 23). The Dansker realizes this sort of fraudulence all too well, and as a consequence, he acquires scepticism in his transactions with other people. The Dansker’s discretion may be construed in different ways, but one such conceivable interpretation is that he fails to take direct action against evil men because he fears the cost of facing up to evil directly, thus leaving other fine men like Billy to take care and protect themselves. He may signify people who occupy themselves with roles in order to fit into the social order, by no means totally standing-in on their own impulses and as well as creating a barrier between themselves and the outside world. In this particular reading, Dansker confront an impasse comparable to Vere’s. Initially the Dansker grows fond of Billy and even tries to help him, but he eventually gives up Billy to the paranoid, claustrophobic world of the ship, where men are detached from their own principles. In Billy Budd, men who deal with the law and men who face up to evil experience comparable consequences, signifying the dark vision that evil and the law are strongly connected (Levine 32). Melville is extremely fascinated in the ways in which culture forces citizens to restrain or limit their personality. When the warship Bellipotent hauls out the humble Billy from his previous ship, the Rights-of-Man, the metaphor is realistically explicit: society is supreme, it induces men into chipping in war, and in so doing it can readily allot with the rights of the personality. Captain Vere’s dilemma when dealing with Billy illustrated how culture requires the partition of one’s inner belief from one’s social commitment. In indicting Billy, Vere make a decision to follow the correspondence of the law, in spite of his own logic that Billy personifies decency and virtue. Feeling the strain of his position as a person in charge as well as with a responsibility to witness as the men obey the Mutiny Act, Vere forces himself to pay no attention to his own feelings about Billy’s condition and even goes a step ahead to urge the other jurors in the case to follow suit (34). The narrator’s aim seems to be that the desires of individuals are in general good and advantageous the whole society. Nevertheless, the result of the narrator’s story is more portentous. Even though the British war machine significantly benefits from the person eagerness and partisanship of its sailors, the more dominant the navy becomes, the further it is capable to smother individualism. Indeed, the harsh legislation of the Mutiny Act is passed to contain any additional murmurings of rebels. Melville seems to advocate that eventually, the individual’s effort to declare himself in the face of society will bear out futile.

Critically analyse what is meant by the New Third Way as a political Essay

Critically analyse what is meant by the New Third Way as a political ideology - Essay Example These ideas are very progressive and necessary at first sight. The matter is that these ideas were formulated in the end of the 20th century, and the political situation was not the same as today. The ideas of the Third Way are of liberal views which are in great crisis today. The world community is facing a lot of new challenges, especially after September 11, 2003. Most of them are related to the global world terrorism and numerous terrible actions made by terrorists throughout the world. Many challenges are connected with WMD proliferation and drug trafficking. The twentieth century was a century of capitalism and socialism ideas realization, but now in the beginning of the 21st century the ideas of pure capitalism (when profit is the main value, and all problems must be overcome by free entertainment) and socialism (when state is the main power in economic life) are become outdated, as practice shows. So, the leaders of the most powerful countries offered a new decision, so-calle d The Third Way.

The Impact of using New Technology in Art Exhibitions Dissertation

The Impact of using New Technology in Art Exhibitions - Dissertation Example The traditional exhibition industry has been altered with the addition of technological dynamics. Technology in this field has not only enhanced the emotional expression of art but also made networking more efficient. It has affected the way viewers observe and appreciate art and exhibitions. It has even widened the spectrum of viewers by creating the interest of more and more people. Advancements in technology offer many benefits to the museum industry but these benefits are accompanied by challenges as well. The plans of Minsheng Art Museum can shed some light on the impact of modern technology on its business. This impact may not necessarily be for the best and this will be analyzed later in the paper. Technology has greatly influenced our lifestyle and will continue to do so in the future; therefore, its impact cannot be ignored. Minsheng Art Museum has introduced several innovative methods in its business of exhibitions. These technological methods involve the use of Ipad, Itouc h and Iphone and their relevant applications. Moreover, the museum’s management has initiated contact with Apple to promote its business and Apple has orally assured its support. This cooperation will give birth to a fully digital art gallery that will include guidance system, app client software, on-line exhibitions and virtual exhibitions. This plan is still in the early stages therefore the precise details are unavailable. However, the museum has already started using official micro-blogging. The idea of using the cellular technology springs from the growing interactive relationship between the audience and their high-tech cell phones. The experience of art galleries and exhibitions can be encompassed in this user-phone interaction and that it how it will be promoted among cellular users. Cell phones have become more personal in nature in this modern day and age. Moreover, they do not just serve the purpose of establishing contact with fellow humans. Cell phones have now e ntered a whole new era where they have become high-tech machines. These machines hold great importance to their holders as they represent their personalities. Cell phones have become so advanced that they can even serve the purpose of a mini computer. All of these attributes make cell phones the ideal candidate to promote art and history. Museums have the opportunity to use this technology to provide their audience with a virtual experience of what they have to offer. Apple products have become extremely popular among the youth as it offers a wide range of applications. These applications present a great opportunity to exhibition curators. Museums can use these applications to spread their message. This message in turn promotes the museum and attracts more people. The museum has resorted to the use of online social media for marketing as well. Facebook and twitter could not be used in China so that is why the museum uses Weibo which is an online social media website like Facebook. T he museum promotes its exhibitions through Weibo. This is similar to the use â€Å"What’s app† in Iphone. Iphone or Ipod applications can be used as navigator for the exhibition. This technology is already available in Iphone but the key is to know how to use it to promote this business. These applications can serve their purpose by helping the audience make up their opinion about the exhibition. The museum can provide information on the content of the exhibition on such Iphone applications. This was the audience can

My Father Was a Paradox Essay -- Personal Narrative, essay about my fa

I'll miss my father, I already miss him, greatly... I'll miss his stories, his laughter, the fire of his opinions, and especially the quiet strength of him. Yet, I think it's one of the truths of the world that the people we miss the most are also the ones that we can't miss, because we carry so much of them with us. My father was something of a paradox. On the one hand he stands out in my mind for his stories, his wit, and the fire of his opinions. Anyone who's argued with him, and that's quite a few of us, knew that he had strong opinions and argued them with zeal. On the other hand, at the same time, he was a quiet man, who kept a lot of what he felt on the inside, someone who taught more by example than by lecture. Did he believe that there was something for us after death? I don't really know. I asked him about God and the after life years ago. He explained to me what agnosticism meant to him, that you could never really know, a... ...ver really miss him. He's in everything I do, and everything I am. If you ever need a story about him just ask... Or hang around a bit, they burst out on their own. One of the last full sentences he ever said to me was that he ought to go off and "set old Bill Shakespeare right on a few things." Somehow, I expect that Bill's now learning what a lot of us know, what an experience it is to know my father. And his stories will never be the same again.

An Analysis of the Eight Fold Path of Buddhism

The Eightfold Path is a way that leads to the stopping of suffering and the achievement of self awakening. This instrument was brought forth through the teachings of the Buddha, Gautama Buddha. He taught his disciples how to follow this path how he did, so they may have self awakening and liberation. The eight steps in the Eightfold Path are as follows: Right belief, Right purpose, Right speech, Right conduct, Right livelihood, Right effort, Right mindfulness, and Right meditation or concentration. In Buddha’s time, if a potential Arahat strayed from the Eightfold Path or the Four Noble Truths, he would have to confess his sin or sins to the public. They followed it very strictly and took it very seriously for they wanted to be able to reach Nirvana. Nirvana is â€Å"the unconditioned state of liberation, release from the cycle of rebirth-redeath† (Noss, 2008, 2003: 185). In present time, we live in a very fast-paced, high-stress environment. I wonder if a present day Buddhist would be able to live life in accordance with the Eightfold Path. The first step in the Eightfold Path is Right belief. The Right belief can also be translated as â€Å"right perspective†, â€Å"right vision† or â€Å"right understanding†. It is the right way of looking at life, nature and the world as they really are. It acts as the reasoning for the practitioner to start practicing the path. It gives direction and efficacy to the other seven path factors (Encyclopedia, Aug. 2006). Another way of looking at the Right belief phrased in a contemporary form is: First you must see clearly what is wrong (Soccio, 2007: 51). The second step is Right purpose. In this step, the Arahat should constantly try to succeed at ridding themselves of whatever qualities that they know are wrong and immoral. Correct understanding of Right purpose will help the Arahat to distinguish the differences between right intention and wrong intention (Encyclopedia, Aug. 2006). A contemporary definition of Right purpose is: Next you must decide that you want to be cured (Soccio, 2007: 51). The third and fourth step, which are I found have been lumped together in all of my reading, Right speech and Right conduct. One must love all creatures with the right sort of love in word and deed (Noss, 2008: 182). When practicing steps three and four, Arahat’s must make good use of their words and train themselves to not bring harm to themselves or to others. You must act and speak so as to aim at being cured is a contemporary form on steps three and four (Soccio, 2007: 51). Right means of livelihood is the fifth step of the Eightfold Path. In this step, the Arahat’s are not to participate in occupations that can cause harm to human beings. This would include occupations that deal with weapons, the buying or selling of sex, killing animals to sell as food, and making or selling alcohol. Historian and philosopher, Gerald Heard, modified this step into a contemporary version meaning: Your livelihood must not conflict with your therapy (Soccio, 2007: 51). Right effort is the sixth step. In this step, the Saints should make a die hard effort to desert all the wrong and harmful thoughts, words, and deeds they might have. Instead they should be persevering in coming up with thoughts, words, and deeds that would be good and helpful to others and themselves (Encyclopedia, Aug. 2006). â€Å"That therapy must go forward at the â€Å"staying speed†, that is, the critical velocity† (Soccio, 2007: 51). The seventh and eighth final steps of the Eightfold Path are Right mindfulness and Right meditation or concentration. In these steps, the Arahat’s should constantly keep their mind alert to developments as they are affecting the body and mind. They should be aware and careful, making sure not to act or speak through the power of carelessness or forgetfulness. During the practice of right concentration, the practitioner will need to investigate and verify their right view; in the process right knowledge will arise and then followed by right liberation (Encyclopedia, Aug. 2006). The contemporary definition of these steps is: You must think about it incessantly and learn how to contemplate with the deep mind (Soccio, 2007: 51). Now having listed and clearly defined what each step is, I have concluded that it would be impossible for a present day Buddhist to live a life in accordance with the Eightfold Path. Even the most open-minded person would still fail at one or more of these steps. Following the Eightfold Path in today’s society would make it pretty much impossible for a person to be a productive member of the community. Just look at how choosing a college major would be affected by following the Path. If someone aspired to be a Police Officer, the Eightfold Path would prevent that due to the possibility of taking a human life. Or if a present day Buddhist wanted to become a lawyer, that would be halted since the Right Speech prohibits one from speaking in any sort of abusive or divisive manner. No one would be able to properly argue their point of view. In today’s electronic driven, media everywhere, fast-paced world I don’t see how the Eightfold Path could be a successful practice to a contemporary Buddhist. It is a very strict instrument to follow for the Path of Nirvana and I believe that at least one or more steps would be broken even by the most devout Buddhist.